North China Rural Power Marketing Management Strategy

Rural power as a major part of China’s electricity market, has been the key to thepower of marketing in recent years, due to the vast rural areas, transmission lines long,wide multi-point surface, line loss is correspondingly large, rural power marketingmanagement has to be improved.Under "Beijing-Tianjin-wing integration" background, rural electricity market inNorth China is facing a broader development opportunities, how to effectively carry outNorth China Electric Power Marketing, became the key to the electricity marketdevelopment. Based on this, the paper launched a North Rural Power ManagementMarketing Strategy, first summarizes the power of marketing theory, analysis of thecharacteristics of the electricity market; secondly, from the macro-environment and microenvironmental analysis of the rural electricity market environment in North China, andsummarizes a SWOT diagram of rural power marketing environment; further, accordingto the principle of the electricity market segments, and to determine the electricity powermarket segment target markets; again, combing the power relationship between the loadand the GDP and population, and the application of combinatorial optimization theory,based on MV Act combination forecasting model to provide quantitative data for themarketing and management support; Finally, a reasonable scientific marketing mixstrategies for rural power development in North China, to provide guidance to achieveincreased for promotion, increased sales of electricity, agriculture, electrical greatmarketing background the development of some new ideas.