Research On North China Gas Marketing Company Gas Marketing Strategy

Natural gas is the important clean energy, high quality, highly effective,In C hina, natural gas plays an important role in improving the energy structure, ensure energy security, control of air pollution,ease energy shortage, meet the needs of the people’s livelihood and promote the sustainable development of national economy.Into the 21 st century, natural gas production, consumption, use of rapid development in our country, the natural gas market scale expands unceasingly, from produc tion to consumption of natural gas marketing is an important link, and an important subject for natural gas production and sales enterprise. Therefore, this topic wants to Suggest a feasible marketing strategy to use modern marketing theory and practice of market economy, to explore a suitable marketing concept and marketing methods, and through the study, Can solve the problem of the company, It is this topic research background and significance.North China natural gas sales company is a subsidiary of petrochina’s,Sales area in north China, including: Beijing, tianjin, hebei, shanxi and other provinces and cities, the main customer base is all kinds of city gas company and all kinds of industrial and commercial enterprises in the region. To have the larger share of the north China natural gas market.With the change of market environment, There are many problems: macro policy adjustment, increase the competitors, market to be squeezed, the loss of potential customers, expected profit decreases. In today’s gas market gradually to the internationalization and marketization, Company how to adapt to the environment, establish a complete natural gas marketing strategy?This is the main content of this topic research.Theoretical overview, this paper mainly adopts t he literature analysis, "natural gas marketing related theory" for sorting, induction, and establish theoretical foundation for this article.At the same time, introduces the special gas commodity attribute and the impact on the company marketing strategy, provide theoretical guidance for the subsequent chapters analysis application.This topic to build gas of north China sales company marketing strategy as the research object, through the introduction of marketing theory and the characteristics of the natural gas marketing, in order to understand the general law of gas marketing. In this paper, with the PEST method to analyze macro environment of company; Was analyzed by using the baud five model company competitive environment; Introduce company in microscopic analysis of function orientation, organizational structure, management present situation, the market marketing business process; By statistical analysis on the company’s customer classification, customer structure, customer demand for analysis; With SWOT analysis method to the company’s strengths, weaknesses, opportunities, threats, the matrix is analyzed. Constructed on the basis of the natural gas company marketing seven strategies, and puts forward the four safeguard measures, the implementation of the marketing strategy of the last five conclusions.This topic to collect a large number of actual data and associated with the company for research, analysis,reasoning, the paper results for the company’s market operation has certain reference value.