The Research On The Development Strategy Of Changsha Huajie Environmental Protection Technology Company Limited

Development Strategy is a strategy management mode which regards the development as the core of the enterprises and guides continuously the enterprises to develop new products and new markets in the view of the rapid growth and operation, with the new production and management methods to expand the scale of production and sale, to improve the competitive position and to enhance the core competitive strength. In the view of development, any successful enterprise will experience the long or short period of development-based strategy implementation. In this article the company's development strategy is studied based on the study of Changsha Huajie Environmental Protection Technology Co. Ltd in the way of theoretical analysis and empirical research in detail.Changsha Huajie Environmental Protection Technology Co., Ltd. is the first high-tech software company which is specializing in on-line monitoring system and on-line monitoring data platform development in Hunan province; also it is a small and medium-sized private enterprise in a sustaining and rapid stage of development. On the point, business strategy management and development strategy theory is discussed and studied in this paper. On this basis, with the strategic analysis tools such as PEST, "five force model" and so on, analyzing deeply the company's internal and external environment and industry development trend in this competitive era, and objectively analyzing the current challenges and opportunities for development which is facing as well as the advantages and disadvantages to find the feasible way to develop, and then to choose the best tactic.In this paper, a new idea is pointed out that in today's market of environmental monitoring, the Changsha Huajie Environmental Protection Technology Co., Ltd. should take development strategies with the products - market oriented, through the implementation of market penetration strategy, product development strategy and market development strategy to promote the company grow rapidly and to gain achievement scientifically. At the same time, according to the company's reality, many competitive strategies are needed such as the brand differentiation, the product innovation and differentiation, the decentralization and integration of the industry and so on. In order to ensure the company's development strategy of the effective implementation, the basic principles and key points are defined and many safeguards are proposed including restructure of organization, enhancement of marketing and R&D capability, strength of the system construction and implementation, and strength of the enterprise culture construction to make the strategy goals come true successfully.