Operating System For City Incentive Tourism

As an important segmentation of the tourism market, incentive travel has thecharacteristics of high-end market, high-value consumption and large profit, and thusgets the favor of the tourist agencies. However, the incentive travel in China developsquiet slow. On one hand, it is because the enterprise clients’ limit knowledge of theincentive travel; on the other hand, it’s because the cooperation problem of theincentive tourist agencies. In fact, incentive travel is a kind of modern enterprisemanagement as well as a special tourist product, which could benefit the incentivetourist agencies, employees and the enterprise clients. After30years’ development,the city tourism in China faces the problem of how to lift the tourist quality andtransform the tourist pattern. Therefore, the development of high-end tourism isnecessary.This thesis follows the researching approach of “defining concept, literaturereview, system construction, countermeasure and suggestion”. Firstly, the concept,characteristic, the supply and demand of the incentive travel in China are analyzed;secondly, the existing research results of incentive travel and city tourism aregeneralized through the method of literature analysis; thirdly, trying to build the cityincentive travel system, then analyzing the operating mechanism and the industrychain; finally, conducting the empirical research of incentive travel in Xi’an andproposing pertinent suggestions. Besides, the major findings and limitations of thisthesis as well as the direction of further studies are analyzed at the end of the thesis.