| The Yangtze River Delta is the urbanization area with the highest degree of urban agglomeration and the most developed economy in China[1].In 2018,the Yangtze River Delta regional integration strategy rose to a national strategy,which further provided strategic support for the Yangtze River Delta regional cooperation and promoted the development process of the Yangtze River Delta regional integration.With the gradual advancement of the integration process in the Yangtze River Delta,tourism has become one of the key leading industries to implement the concept of new economic development and practice the"two mountains theory"in the Yangtze River Delta,relying on its advantages of strong industrial relevance,strong employment promotion and obvious comprehensive benefits.Tourism enterprises are the main body of the tourism supply market,among which the travel agency enterprises are the providers of cross regional product mix and whole process integration services,and establish cooperation mechanisms such as resource sharing,mutual delivery of tourists,governance and mutual learning in the Yangtze River Delta.Under the influence of resource endowment,economic development foundation,management ability and other factors,there is a certain gap between Anhui travel agency industry and other areas of the Yangtze River Delta in terms of scale and industrial efficiency.Anhui Province is an important part of the Yangtze River Delta.The process of tourism integration in the Yangtze River Delta is of great practical significance for the high-quality development of tourism in Anhui Province.Therefore,in the context of Yangtze River Delta integration,it is of great significance to explore how to promote the coordinated development of regional tourism.In view of this,this study selects Anhui travel agency as the research object,takes the evaluation of operation efficiency as the measurement index,discussion on the operating efficiency and influencing factors of travel agency industry in Anhui Province,objectively reveals the operation status and laws of industrial economic activities,in order to provide targeted suggestions for the operation and development of Anhui travel agency industry,help the high-quality development of Anhui tourism industry,and accelerate the promotion of Anhui tourism industry Provincial Tourism is integrated into the Yangtze River Delta.This paper is divided into five parts:first,it comprehensively analyzes the current situation and development trend of Anhui Tourism and travel agency industry.Through the comparative analysis of Anhui Tourism and other regions in the Yangtze River Delta,as well as the comparative analysis of the three major regions in Anhui Province,it clarifies the constraints encountered in the development of Anhui tourism agency industry;second,from the study of tourism operation efficiency,travel agency industry This paper summarizes the domestic and foreign literature on the three aspects of the research and definition of the related concepts of the operating efficiency of the travel agency industry;thirdly,it comprehensively uses the SFA model and the threshold regression model to measure the operating efficiency and its influencing factors of the travel agency industry in Anhui Province from 2012 to 2018;fourthly,according to the results of the model,it carries out the time and space dimensions based on research,the paper provide countermeasure basis on how to effectively control the investment in tourism,innovate the management mode of travel agencies,improve the quality of personnel training,speed up the construction of transportation and ensure the rational use of resources This paper analyzes the shortcomings of this study,and prospects the future research.Through empirical research,this paper draws the following conclusions:?1?Overall characteristics:from 2012 to 2018,The operating efficiency of travel agency industry in Anhui Province is generally on the rise,and it has declined slightly since 2014,and a rebound trend in 2018.The operating efficiency of travel agencies in Anhui Province is basically the same as that in other cities.?2?Regional comparison:from 2012 to 2018,there is a significant spatial difference in the operating efficiency of the travel agency industry in Anhui Province.There is a certain gap between Southern Anhui and Northern Anhui.The operating efficiency of the travel agency industry in Northern Anhui is significantly lower than that in central and southern Anhui,but the gap is narrowing year by year.The main reason for this gap is that the infrastructure and related hardware and software supporting facilities in Northern Anhui are relatively backward,which restricts the improvement of the operating efficiency of the travel agency industry.In recent years,with Anhui Province vigorously promoting the development of tourism in Northern Anhui,through increasing tourism investment,improving the basic traffic conditions,planning and integrating tourism resources and other measures,the gap between the operating efficiency of tourism agencies in Northern Anhui and other regions in Anhui Province has gradually narrowed.Influencing factors:from 2012 to 2018,there is a obviously multivariate link between the influencing factors and the operating efficiency of the travel agency industry in Anhui Province.The first is the tourism specialization index,which can significantly improve the operation efficiency of the travel agency industry in Anhui Province,but when it exceeds a certain threshold level,its influence coefficient on the operation efficiency of the travel agency industry in Anhui Province will continue to decrease;the second is the industry scale index,which can significantly promote the operation efficiency of the travel agency industry in Anhui Province after it exceeds a certain threshold level;the third is the proportion of talents Index:with the continuous increase of the proportion of talents,the influence of the proportion of talents on the operation efficiency of the travel agency industry in Anhui Province has changed from not significant to very significant,and then the promotion effect has decreased and the significance level has decreased;fourth,the traffic accessibility index,which can significantly promote the operation efficiency of the travel agency industry in Anhui Province,but after exceeding a certain threshold level,the promotion effect has decreased until not significant The fifth is the regional economic level index.The influence of this factor on the operating efficiency of travel agencies in Anhui Province is very significant in all areas of the double threshold,but when the index value exceeds the second threshold,its promoting effect will be relatively weakened. |
PDF Full Text Request