A Study Of The Impact Of Qingdao International Beer Festival On The Development Of Qingdao Tourism

The drinks culture of China has a long history and rich connotation. In China, drinksculture as a cultural heritage, has gradually developed into tourist resources. At thebeginning of20th Century, the beer brewing technology with about6000years of history,was introduced into China from Europe. As a modern city, Qingdao has a short history of100years. But the development of the city has combined with beer culture. It is to saythat Qingdao is a combined model of a historical culture, city culture and beer culture.Beer culture on the development of Qingdao tourism industry has played a positiveeffect.Qingdao develops the festival industry and tourism industry vigorously, relying onthe Qingdao International Beer Festival, the main carrier of beer culture. It promotes thedevelopment of Qingdao tourism industry and other related industries. Based on theanalysis and research of Qingdao beer culture and beer culture carrier, the thesissummarizes that the development process, beer culture carrier of Qingdao, culturalconcept have the influence to the tourism industry of Qingdao, on tourism economy,tourism culture and tourism environment. Based on the analysis of the QingdaoInternational Beer Festival, the Qingdao Brewery Factory, Beer Museum, Brewery Houseand other beer culture carriers, the thesis summary up the beer culture of Qingdaotourism promotion, explores new modes of beer culture tourism. The main aim of thestudy is to remedy the defect of the research on the theory of beer culture and to form arelatively complete theory system through system analysis and research. To providereference for future research, through the research on beer culture carrier. To discovernew opportunities for the development Qingdao tourism, combined with the Qingdao citytourism development and cultural tourism as an opportunity. To improve the developmentof tourism culture research system, and expand new areas of tourism development.