Major Festival Of The Influence Of Qingdao Urban Tourism Research

Festival attracted the people flow, capital flow, logistics flow, information flow to urban economic, social,cultural,political,environmental, and other produce significant impact.On the one hand, FSE provides city residents and tourists for leisure,entertainment, commerce,tradeands the viewing platform for the creation of a city brand image, expands urban economic and social impact, on the other hand, also contributes to urban regeneration to improve the existing infrastructure to enhance living standards of urban production. As a "touch window to the world" and"bread" of the economy, FSE especially the mega-event has been paid more and more attentionof countries and areas. Currently, urban tourism has become important elements of our modern urban economy, the city’s tourism function also gradually become one of the city’s focus on shaping the function. Among the many economic and social benefits created by FSE, urban tourism can be described as the most extensive and profound.FSE industry and tourism industry have always been inseparable from each other to promote, has a natural common links. Theoretical circles are usually FSE industry as the power industry of the tourism industry, the tourism industry as a festival and industry conditions of industry. It should be said, festival tourism is becoming a new growth point of the city tourism, many of our cities are to strive to upgrade traditional urban tourism industry by virtue of the Festival.Therefore, the2014International Horticultural Exposition, for example, exploring the important events on urban tourism,has important theoretical and practical significance.The thesis is divided into two lines, one with typical cases to investigate the whole festival and especially the common impact of important events on the city tourism; is based on the actual travel of Qingdao city, in the specific level to discuss the2014Worldhorticultural Exposition personality may travel to Qingdao city came to the conclusion that expand the positive impact, to avoid the negative impact of the revelation. The following line, paper-based research.Chapter1focuses on the research background, significance, research ideas, research methods and research framework.Chapter2of the relevant literature review. Comb as defined in the basis of relevant concepts, focusing on domestic and international festival and event tourism, urban tourism and the important events on urban tourism impact in three areas of research are summarized and Commentary, and the related research, elaborated and This article related to the basic theory.Chapter3is the major festival and the city tourism.Sort out the important events of the origin, classification, development and characteristics of the premise, with the typical cases, the system analyzes the positive and negative impacts of major festival and the city tourism,summed up the major festival and the city tourism commonality.Chapter4of the2014International Horticultural Exposition Qingdao city tourism impact prediction.Applied statistics, a detailed analysis of the status of the Qingdao urban tourism, tourism to meet the2014World Horticultural Exposition in the advantages of Qingdao city, weaknesses, opportunities and challenges the systematic analysis and found problems, and then may give the2014International Horticultural Exposition in Qingdao to predict the positive and negative impacts of urban tourism, summed up the personality of the2014International Horticultural Exposition on the tourism impact of Qingdao city.Chapter5in order to optimize the countermeasures of the2014International Horticultural Exposition on the tourism impact of Qingdao city. To meet the problems and challenges of the2014World Horticultural Exposition for the Qingdao city travel,as well as the World Horticultural Exposition will give the negative impact of Qingdao city tourism, in line with the principle to expand the positive impact, to avoid the negative impact of refining specific optimization measures, in order to promote the common development of the World Park will travel with the Qingdao city.