Optimization Of Logistic Distributing Routing For Fresh Agricultural Products In E-business Circumstance

With the development of economy and the improvement of living standard, people paymore and more attention to a healthy lifestyle, so as to promote the fresh agricultural productconsumption demand increasing and diverse category, according to the demand and guide themarket, fresh agricultural products logistics distribution path for a low cost, high efficiencyand high efficiency has become an important problem the urgent need to resolve the. With therapid development of network technology, electronic commerce has become to improveoperational efficiency, enhance the effective means and methods; market competitiveness atthe same time, the advantage of the electronic commerce also let the fresh agriculturalproducts circulation in our country and gets new strength. The rapid development ofelectronic commerce to the fresh agricultural products on the Internet promotion provides agood platform and channel and marketing, the current agricultural product electroniccommerce enterprise more and more established and developed rapidly, which can well solvethe fresh agricultural products in China through the conflict between the supply and demandflow process in the size of the market. At the same time, further reducing the cost ofcirculation, loss, and improve the relevant market mechanism and function. Therefore, has thevery vital significance of fresh agricultural products logistics distribution of e-commerceenvironment.This article first summarizes the electronic commerce, fresh agricultural products as wellas the fresh agricultural products logistics related theory; analyzes the relationship andinfluence of electronic commerce and logistics distribution under electronic commerceenvironment, analysis of the characteristics of fresh agricultural products logistics distributionand current status of physical characteristics of binding of fresh agricultural products, andinduce a series of problems of fresh agricultural products logistics and distribution pointsunder the electronic commerce environment; according to the fresh agricultural productslogistics and distribution problems, establish the model of path optimization of freshagricultural products logistics in electronic commerce based on VRPTW model; then, throughthe analysis of examples, the use of genetic algorithms, and combined with MATLABprogramming.The calculation results show that the model established in this paper to get a reasonabledistribution vehicle path, and can meet customer constraints and requirements on the deliverytime, achieve the goal of logistics and distribution of low cost, short time, high efficiency, andguarantee the fresh agricultural product freshness, and improve customer satisfaction,therefore, this example shows the effectiveness of the model and algorithm and rationality.