Study On The Development Strategy Of Logistics Of Fresh Agricultural Products In Wuling Mountain Huaihua A Logistics Center

With the improvement of living standards,people's demands for fresh agricultural products gradually increased,while the logistics of agricultural products and develops rapid.The more types and rich production of agricultural products in the Wuling Mountain,Huaihua City provide a broad space for the development of the logistics industry.In this paper,first introduced the logistics related concepts,corporate strategy,value chain,then analyzing of the status of the development of the A logistics center,three analytical methods-PEST macroeconomic analysis,SWOT matrix analysis,Porter five force model are used to analysis the A logistics center fresh agricultural products logistics development strategy logic.The details are as follows:PEST macroeconomic analysis: considering of the political aspects,the national level and local governments have introduced a lot of good policies to encourage the development of logistics;considering of economic aspects,in recent years,the economy is also developing well for the logistics center to provide economic support;considering of social environment,rich types of crops,large output in th HuaiHua,and people living standards improved provide a huge market for the Huaihua City agricultural products logistics enterprises;considering of technology,a number of logistics professionals,network information technology and the development of refrigeration and refrigeration technology for the development of Huaihua logistics to improve the technical support.SWOT analysis:internal advantages include geographical advantages,resource advantages,policy advantages,their own advantages,disadvantages include locating in the mountains,high transport costs,low degree of intelligence and information,lack of professionals;potential opportunities include good economic development,living standards rising demand,rising agricultural production,high-speed rail,airport and so on;facing development threats include the threat of alternatives,the threat of the same industry.At the same time,has also developed a SWOT matrix table for the specific analysis of the southwest logistics center which specific development model.Porter five force model,analyzed the A logistics center of the five main competitive forces.The cost of vehicles and personnel costs are the main supply bargaining power,farmers and consumers are main buyers,bargaining power is weak;and because the logistics industry to enter the low threshold,so there are new entrants threats,and because of more City logistics enterprises in HuaiHua,the competition is fierce,but no substitutes have been made so far.Combined with the relevant strategic theory put forward a strategic development strategy for A logistics center,namely: to strengthen learning and cooperation with the fresh agricultural products logistics enterprises at home and abroad,to optimize the development of cold chain logistics industry,to promote agricultural products fresh agricultural products logistics technology and equipment modernization,to strengthen cooperation with third-party fresh agricultural products logistics enterprises.