Research On Evaluation And Selection Of O2O Distribution Model Of Fresh Agricultural Products

O2O has become a new pattern for e-business in latter decades,quite a few entity enterprise to be concerned about this field.the emergence of O2O of fresh agriculture product,To some extent,to meet consumer needs of different groups and to integrate fragmented market.The distribution is a critical factor restricting O2O development.Thus choosing the right distribution model become an urgent problem for e-commerce companies of fresh product.This paper summarizes the universal fresh O2O distribution model in the fresh O2O distribution mode for analysis and research as a precondition.O2O combined with eight representative fresh O2O electricity business enterprises to conduct empirical research,and then use Balanced Score Card to establish the evaluation index system of O2O distribution model.In the process of analyzing data,using AHP to make quantitative analysis on indicators at different levels,constructing judgment matrix,obtained the weight values of different distribution models.At last,analyzed the applicability of each mode,and may offer some reference for the fresh O2O enterprises to choose the appropriate distribution model.