Management Strategy Research Of New Port Co.Ltd

Xingang Port in Guangzhou company as a stock company affiliated enterprises, from theopening of the port so far has been39years of history, it experienced economic reform,separating multiple sources, such as restructuring opportunities and setbacks. In recent years,with the rapid development of the Pearl River in Shenzhen, Dongguan, dock, plus slowingdomestic economic growth situation, the shares of the company restructuring supply manyunfavorable factors, resulting in an operating loss of2008Newport company18.15millionyuan. From a strategic management perspective on how to improve the management level, soNewport company ride out the storm is out of the woods in this article need to be addressed.This paper will elaborate on the strategic management by theory, the use of some of theideas and methods of management, strategic management, to conduct research and analysisfirm in Newport, Newport company found existing problems; through Newport externalenvironment, internal environmental, opportunities and threats, internal strengths andweaknesses of existing national policies, such as competition and market trend analysis,combined with the actual situation of Newport’s use of PEST, SWOT model, the Bostonmatrix and other methods for qualitative and quantitative analysis of for Newport companydeveloped "build grain, steel distribution and electromechanical equipment export base insouthern China" strategic positioning and long-term strategic objectives proposed20milliontons throughput100million yuan of profits, and develop a cost leadership strategy to achievethis long-term strategic objectives.In this paper, through qualitative and quantitative analysis to improve the managementlevel from Newport strategic management perspective and reasonable measures developedand implemented strategic planning, integrated enterprise resource advantages, enhance corecompetitiveness. Contribute to the survival and development company in Newport futurecompetitive environment, and similar domestic companies and Xingang port enterprises havea certain reference.