Research On Optimization Of Company's Business Strategy Of JGLY

In recent years,due to the instability of international political and economic situation,national import and export policy adjustment and the domestic economic slowdown,the influence of such factors as JGLY company in shandong province as a grain and oil processing enterprises,are faced with both the external pressure,such as grain and oil processing a shrinking market,there is also a communication efficiency is low and the low level of order not unblocked,personnel many internal management problems.JGLY must optimize and improve its business strategy in a timely manner in order to steadily improve its economic performance,enhance its market competitiveness and sustain its long-term development.This paper,by using various research methods for JGLY the operating performance of the company and its internal and external environment,the enterprise and the advantages and disadvantages in the potential of comprehensive evaluation,the objective analysis was carried out on the company's existing management strategy,find out the outstanding problems existing in the company's business strategy implementation process,based on the operation strategy improvement and optimization scheme is put forward,and give a series of guarantee JGLY company business strategy optimization proposal the smooth implementation of specific measures.During the study,using the method of PEST analysis JGLY companies face the political,economic,social and technological environment,porter five method was used to analyze the JGLY companies face the external business environment,analyzed the company's macro environment,industry trend and internal strategic environment,main problems found JGLY company business strategy has the following several aspects:Compared with competitors in the same industry,the advantage of its own technology system is slowly disappearing;The original organizational structure and business strategy can not adapt to the current economic situation,their own development and industry competition;Lack of critical research and development capabilities;There are too many management levels,too few professional management talents and too high operating costs.The basic principles,basic ideas,methods,objectives and specific assurance measures for the optimization design of JGLY's business strategy are clearly expounded.Focus on adjusting JGLY company business strategy and organizational structure,enhance the enterprise the competitive ability and innovation ability,has been clear about the JGLY company strategic vision as well as the necessary conditions for guaranteeing the realization of the target,positioning from the enterprise and its organizational structure,optimizing the management pattern,the innovation ability construction,personnel training aspects of strategic implementation safeguard measures are put forward,and finally to research are summarized and prospected.