Study On The Business Strategy Of YGNY Company

Business strategy is an important issue that concerns the steady development of enterprises in a long-term, and the science and validity of the strategic policy determines the rise and decline of enterprises directly. YGNY Co. is a new company on solar engineering productes. In order to win in the fierce marketing competition, it must incorporate itself in the external environment condition, utilizing its own advantage fully, adapting to the change of the environment voluntarily, and make scientific management strategy and valid measurements basing on development to reply the change of external environment condition.This thesis analyzes the business state and the crucial issues such as human resource, structure, technique, state of selling and finances, strategy environment and so on. These issues affect the adopting of business strategy greatly. The methods PEST, PORTER, SWOT are used in this part. Aiming at the business strategy of YGNY, the author designs the triangle strategy that characterized by discrepancy, strategy alliance and green business. The thesis indicates the method of carrying out the triangle strategy from the three following points: the cultivating of core competence, the strengthening of strategy alliance and the steps of carrying out green business. The triangle strategy raised in this thesis will affect the business activities of YGNY Co. and this type of enterprises in practice. It can make enterprise develop in a healthy way.