The Business Plan Of AA Education Consulting Co., Ltd.

With the process of reforms deepening, a dramatically achievement has beenaccomplished in the field of economic in China, by2011March, China overtook Japan to bethe second largest economy in the world. The industry of management training get a fastdevelopment with helping enterprise in upgrading the management performance. In form ofbusiness plan, this paper estimated the feasibility of the NLP training project from the aspectof project introduction, industry situation, resource and competence, market strategy,operation management, finance evaluation and risk management.First of all, the paper gives a project introduction including company, course, blue printof the operation. Next, go through the training situation and analyze the general environmentand competition environment with the PEST model and Porter5force model. Then confirmthe competition strategy by using the SWOT analysis model after make clear the resource andcompetence, strength and weakness of the company. After analyze the market of training wefound the demand is huge, we established the target market and7Ps market strategy of thecompany with the theory of STP. Then is the brief of operation management including thesponsor details, company structure, human resource planning and so on.Base on the above analysis, the paper determined the investment plan, conduct anevaluation on the project with NPV method and IRR method on the basic of income statementforecast, profit statement forecast and cash flow statement forecast. The register fund of thenew company will be2,500,000yuan,1,500,000yuan is self-raised fund and the other1,000,000yuan is financing-raised fund. In the end, it is pointed out that it will encountersome risks during operation but all these risks is in control, meanwhile, the exit way and timeof venture capital was also stated. We come to a conclusion: there will be a bright future forthe project, the investor would get a beautiful return in a short period.