LUCKY MOM-a Business Plan That Training Specialists For Hot Mums’ Body

The mother and infant market has become more and more popular in recent years. With the release of two-child policy from the year of 2014, 60% of young mothers want to have two children. In the year of 2015, there will be 18 million of newborn babies in China,which means 18 million of mother and infant market. In the mean time,maternal and infant online shopping compound growth will rate up to 57%,people in the industry estimate that in the year of 2015,the total amount of Chinese mother and infant market will be two trillion RMB, the trading volume which created by online retailers will continue to rise. In 2015, China is having a great boom in mother and infant market.This paper is a business plan for the pregnant pattern nursing products. First of all, we described the main status of our company and introduce the business project of LUCKKY MOM, including the overview of our company, the advantages and disadvantages of our company. Secondly, we did an abecedarian analysis with respect to the current situation for the pregnant pattern nursing products, discussed the development actuality of the pregnant pattern nursing products and analyzed the Market trends and the exterior environment of our company. With the understanding of the market potential of our product, we could better adapt to the development of the market and develop the products in line with market demand.Then we analyzed the information of our customers and our major competitors. We analyzed the target customer according the data of Tmall and the data from our questionnaire. In this way we truly understood the basic information of our customers and the needs of them, which would provide help to the product development and marketing in the future. As to the major competitors(Clarins, Kanga, Palmers) with good reputation and good sales in the marketing, we analyzed their advantages and disadvantages. We needed to understand the specific situation of our competitors to amend the products planning by analyzing their weak point.After that we expounded our company’s detail marketing plan and the operation plan which included the annual plan and the long-term plan. And then we introduced the organization structure and manpower configuration of our company. At the end of the paper, we predicted the financial standing in the next five years by a series of data and charts. We also predicted the possible risks and put forward the corresponding countermeasures.This business plan has a detail introduce of our company and our products. It also has a detail description of Organizational structure of the company and manpower configuration of our company. Projected sales figures in 2015 will be more than Ten million. In a year’s time,the market share will achieve to 10%. The business plan illustrated the feasibility of the project through this series of analysis. I believe that through the implementation of this business plan, our company will get a lot of benefits in the future.