Study On Development Strategy Of ZJ Trust Company

Our trust industry development through bumpy. Development of ZJ trustcompany truly began in2004, ten years short time, the company has obtained therapid development, has attract people’s attention performance. In the company tocontinue to explore the process of business orientation, elements of the trust industryoperating mechanism of development, accumulated a lot of valuable experience, alsobe the further development of the company’s wealth. As with the times were the fateof a typical local state-owned enterprises, trust company of ZJ growth is the epitomeof the development of trust industry, the research on the development strategy ofenterprise in the industry, to have the certain reference significance.In this paper, ZJ trust company as a case study, using the development strategytheory, competition theory, combined with the development status of the companyand the actual situation, using the SWOT method to the company’s externalenvironment and internal factors of the strategic group analysis, and puts forwardsome countermeasures and the implementation of ZJ strategy selection andformulation of how strategic management control effectively, and take appropriatemeasures to ensure the smooth implementation of the strategy.The full text is divided into six chapters, from the structure of the paper ismainly divided into first chapters: introduction, including research background andsignificance, research ideas, main contents and research methods; the second chapteris a summary of development of strategic theory, mainly on the basic concept, andreviews the development strategy theory evolution, Potter’s whole strategy the keyelements of the model and development strategy, SWOT analysis theory; the thirdchapter introduces the development situation of ZJ company and the existingproblems; the fourth chapter use SWOT analysis method of strategic analysis of ZJtrust company internal and external environment, the strategic choices andcountermeasures; the fifth chapter implementation for ZJ trust company strategy, strategy control and measures; the sixth chapter of the thesis is summarized, and thefuture prospect of the trust industry development strategy research.