The Research Of Wanda Group Commerial Real Estate Core Competence

After years of commercial real estate continues to develop and grow, and achieved goodresults, the scale of construction has been catching a lot of developed countries, especially incommercial real estate leader Wanda Group, has become the world’s second largest Real Estatecompanies in the business and management has also made considerable progress. But with thechanging market environment and competitive landscape, national macro-control of the real estateindustry, the rapid development of e-commerce impact on traditional retail business, ourcommercial real estate industry is facing difficulties and pressures operating on development hasbecome increasingly evident, Wanda Group is facing competition in commercial real estate andcommercial enterprises within the industry, the need to continuously enhance the corecompetitiveness of enterprises, Wanda Group to maintain a leadership position in the commercialreal estate industry, access to sustainable and healthy development.This paper combines the results of previous studies on domestic and international commercialreal estate business model, operations management, and enterprise core competitiveness, and forresearch purposes from the competitive environment of commercial real estate, commercial realestate core competence characteristics, the literature review and SWOT analysis of Wanda Groupcommercial Real Estate depth research, detailed analysis of the commercial real estate WandaGroup’s strengths and weaknesses, opportunities and challenges. Based on the analysis, from the fitdirection of urban development, optimize the business model, attention to personnel training andother aspects of commercial real estate proposed Wanda Group’s strategy to enhance the corecompetitiveness of the Wanda Group Commercial full play to their strengths, improve weaknesses,grasping the opportunity to actively meet the challenges of competition and market environmenthas a positive meaning, but also on the healthy development of Chinese commercial real estateindustry provides a useful reference recommendations.