Research On Development And Operation Of Commercial Real Estate In Wanda Group

Chinese commercial real estate starts late, but development speed is very quick, especially in the current housing industry under the condition of fierce competition and falling profits, some real estate development enterprises into commercial real estate, promoting the development of commercial real estate in our country, but due to the development of enterprise quality is uneven, the good and evil people mixed up caused the whole industry, apart from a few classic project of real estate enterprise development to form brand influence, most other enterprise development in the field of business operation of commercial real estate project has a lot of problems. Now, therefore, the development of commercial real estate operation and there are many problems worth attention and research.This article collects research scholars at home and abroad to the commercial real estate research, analysis of China’s commercial real estate development operation patterns, as well as the main mode of foreign commercial real estate development, compared the advantages and disadvantages, summarizes the problems existing in the Chinese commercial real estate development operation, the cause of these problems. To the current domestic commercial real estate operation of the most successful companies, Wanda group as an example, using the SWOT analysis method, comprehensively analyzed the advantages and disadvantages of Wanda group, opportunities and threats, Wanda group success experience, put forward the suggestion to solve the current our country commercial real estate development operation, hopes to shift the development enterprise development ideas, learning the foreign advanced operation management of commercial real estate management, speed up the talent training; Want the government to clear their own functions, correctly guide the development of commercial real estate industry, promote the healthy and orderly development of commercial real estate to be able to.This paper first introduces the research background and theme, domestic and foreign scholars on the research achievements of commercial real estate development operation and commercial real estate in the field a few of the more important concepts and theories, including urban location theory, business circle theory, economic theory, value chain theory, elaborated the influence on the development of the theory of commercial real estate; Then the analysis and comparison of commercial real estate development operation mode, introduced the domestic and foreign commercial real estate development operation mode, and through the analysis of the MALL of AMERICA a classic case of successful operations, points out the characteristics of commercial real estate operating abroad, points out existing problems of the operation of the commercial real estate development in China and risk, as well as the causes of the problems and risks; Then by Wanda group as an example, using SWOT analysis method, analysis of Wanda commercial real estate industry in the strengths, weaknesses, opportunities and threats faced, sums up the experience of Wanda commercial real estate operation success, has analyzed our country commercial real estate development operation mode, the existence question, as well as foreign Mall of American and domestic Wanda group classic case of successful operations, for the development of commercial real estate in China put forward the relevant Suggestions, including attaches great importance to the late operation, broaden the financing channels, speed up the cultivation of talents, clear the functions of the government, etc.; Finally summarizes the research conclusion of this paper, and prospects the future development of commercial real estate industry.