A Study Of Cross-border Mini E-commerce’s Operation Mode Of Auto Parts Industry

Global cross-border mini e-commerce has become a new powerful growth of the world’seconomy, transformed into China’s strategic emerging industry and the inevitable trend offuture business development, and auto parts industry has ranked third among the four mostpopular industries on eBay platform. However, though undergoing rapid development, thecross-border mini e-commerce of auto parts industry has been facing fierce challenges of theindustry characteristic differences, values difference of practitioners and changes of marketcompetition structure, suffering with huge inventory, bad cash flow, operation loss, frequentchanges of decision-makers, collective resignation, which proves that the traditional operationmodes of cross-border mini e-commerce has been outdated and requires innovations.This article distinguishes future development trend of cross-border mini e-commerce throughquantitative research method, reveals its development law and its enormous potential throughinformation research method, while explores in-depth study of the actual operationaleffectiveness of e-commerce companies by case study, in order to focus on all-round analysis toprove that the employee’s employment-oriented relationship, unilateral self-running supplychain, lack of cost control performance appraisal, English-oriented shopping environment,website’s pure commercial structure, unitary employment-oriented operation and the liketraditional operational modes of auto parts cross-border mini e-commerce, affected by thevalues difference of employee, development trend of global supply chain, shopping experience,and the competition environment, must be reformed towards cooperative relationship, multi-lateral supply chain, cost control performance appraisal, multi-lingual shopping environment,SNS website structure and all-win strategic cooperative operations, which will be backed up bythe actual cases’ operational performance difference.All in all, innovations of operational modes must be pushed forwards continuously, for it’s theonly way to remain the comprehensive competitiveness of auto parts cross-border mini e-commerce company.