Case Analysis Of Guangdong Rural Credit Cooperatives Financial Information Platform For Demand Management Optimization

As the rural credit cooperatives in China with a relatively backward development, itbegan construction of financial information platform from2003because of China’s financialnetwork of sustainable development, on this basis, the information construction of rural creditcooperatives in the provinces get a quick development. The Rural Credit Cooperatives ofGuangdong Province officially started construction of financial information plat form for theprovince’s rural credit cooperative in January2007. After seven years of development, thisfinancial information platform contributed an indelible role for the development of the wholerural credit cooperatives in Guangdong Province. However, these rural credit cooperatives putforward higher requirements as their rapid development, especially for the demandmanagement of financial information platform. Therefore, the optimization research ofGuangdong Rural Credit Cooperatives for demand management is very urgent and necessary.This paper studies the situation of demand management in Guangdong Rural CreditCooperatives financial information platform. According to the theoretical basis of demandengineering and demand management, the status of demand management in financialinformation platform is analyzed, and the reasons is also analyzed in detailed after a fieldresearch in the builder of this financial information platform--Rural Credit CooperativesInformation Center. Finally, learn from the experience of the relevant companies, we obtainedoptimization measures for the demand management of Guangdong Rural Credit Cooperativesfinancial information platform.The root cause of the demand management issue for this financial information platformincludes the internal factors and external factors both, the internal factors are mainly analyzefrom the Guangdong Rural Credit Cooperatives itself, as well as the Business RequirementDepartment and the Information Technology Department; external factors, mainly analyzefrom the imbalance development of rural credit cooperatives in Guangdong Province becauseof Guangdong regional economic imbalance development.Financial information platform demand management optimized measures include thefive parts: First, the establishment of Business Support Department; Second, to establishbusiness demand management system, specifically including the establishment of demandoperating platform, emphasis on the demand assessment, attention to the needs andrequirements change tracking, and demand for configuration management on the requirementsdocument; third is to strengthen the communication between the Guangdong Rural CreditCooperatives and its affiliates; fourth is open requirements development rights to all rural credit cooperatives in Guangdong to provide more autonomy. Fifth, strengthen internalpersonnel training and personnel training.Revelation for the same industry of financial information platform for demandmanagement includes three parts, first is to pay attention to the construction of demandmanagement system, demand management should be a process needs whole life cycle ofmanagement; The second is to pay attention to the importance of communication; The last isto strengthen the cultivation of talents.