Analysis On Survival Pattern Of Real Estate Business

China’s current real estate enterprises are facing a comprehensive innovation era. Withthe advancement of reform and opening up and economic reform, the change of the numberand size of real estate enterprises, its own adjust the pressure and competition is intensifying.Now the real estate enterprise general lack of knowledge and experience of modern enterprisemanagement, many real estate enterprises organizational structure has largely cannot meet theneeds of enterprises after growing. In today’s turbulent competitive environment to maintaingood organizational structure is one of the most important resource of enterprises, real estateenterprises need to continuously improve its core competitiveness and maintain thesustainable development, the rationalization of organizational design is the situation offashion. But with the gradual development of The Times, the real estate developmententerprises due to the low level of organization structure, enterprise survival mode is notreasonable, for the position is not reasonable, which to some extent, restricted the enterprise’sfuture development and overall strength. Can say, real estate development enterprisesgenerally have problem with poor survival mode, so this article is combine the domesticcurrent situation of the real estate development enterprises to analyze and solve. In survivalmode existing in real estate development enterprise organization structure managementproblems were analyzed, and according to different types of real estate developmententerprise survival mode to carry on the design, sustainable and healthy development of thereal estate development enterprises is of great significance.This article through to the real estate development enterprise survival mode oforganizational structure of system analysis, for the similar enterprise survival mode of designproblems and advice, also for the similar real estate development enterprise survival modedesign of model and optimization measures. First presents the basic concept and workingcharacteristics of enterprise organization structure. Second analysis current our country realestate development enterprise survival mode of organization structure problems existing inthe research work. The third is to study the real estate development enterprise development inthe new organization structure. Finally under the market globalization enterprises want to inthe fierce market competition to avoid being eliminated in the end, we must keep the competition vigor and vitality, and the optimization of organizational structure in theenterprise survival mode and the innovation of the management mechanism, is the enterpriseone of the basic means to keep the vitality and vigor, and focus on analyzing the study of thestructure of organization.