Study On Development Strategy Of BG Company

Since the2008outbreak of the international financial crisis, the world economicups and downs, and gradually rise of trade protectionism and regional integration, thereal economy is facing perplexing environment, the world economic outlook isoptimistic, China’s economy has been hitherto unknown challenge. Except the factorcost, funds, we are faced with the pressure of3aspects: one is the repetition ofconstruction, simple projects; two is the demand, the downturn in the market; three isthe international competition pressure. In the face of the grim situation, our countrymust realize the economic transformation and upgrading. Of the various industriesand provinces are to formulate strategic transformation and upgrading, theconstruction industry should seize the current favorable opportunity, cultivate andperfect enterprise innovation mechanism. At the same time, increase investment inresearch and development and the reserve of talents, and enhance innovationcapability, the key breakthrough key link to control industrial value chain promotion,speed up the development of R&D, design, standards, logistics, marketing andproduction services link, promote the production of services and service knowledge.At the same time, through the " creative destruction ", the establishment of newtechnology and production system, to improve production efficiency, cost hedge offsetrising pressure.This paper takes BG company as research entity, by applying the relevantdevelopment strategy theory, analyzed and studied with the basic characteristics ofconstruction industry, aiming at the development of the construction industry strategyto conduct in-depth research, analysis of the status quo, development of BGdevelopment environment, advantages and disadvantages to threats, draw a combinedwith BG company’s existing development strategy, construction industry developmentstrategy, BG company has the characteristics of the development strategy of thesubdivision level list, characteristics and a detailed analysis of each fractionizecontent. Based on the strategic objectives and principles of BG, analyzes BGcompany’s management innovation, safety management, enterprise cultureconstruction and human resource management, make the appropriate strategic support system construction strategy, and the strategic support system construction strategyapplied to other related enterprise, the enterprise strategy development strategyscheme the theoretical basis and practical case for other construction enterprises todevelop.