Research Of Knowledge Management About Automobile Manufacturing Enterprise Sales People Of Our Country

Knowledge management has become a management concept with part of the enterprise. And along with the technology and talent introduce of developed countries, enterprise internationalization, the quickening of the process of knowledge management will give more enterprise benefits. Knowledge management is not only a kind of new management concept which was introduced into China from western, but also a new method about the enterprise information, professional technology and personnel management. Not only organization to knowledge management, individuals in organizations, but also the knowledge management. this paper in view of automobile manufacturing enterprise’s sales staff of China to investigate and study. And the sales staff is urgent to knowledge management needs from the analysis.this paper elaborates research background and research meaning of articles, including the introduction and development of knowledge management were discussed in detail, the development of China’s automotive industry and automobile manufacturing enterprise were summarized; at the same time,This paper points out it’s research significance, with regard to Knowledge management research, sales personnel research, knowledge creation and transfer were reviewed, and pointed out that limitations of their study. Another summed up the paper’s methods of research, main content of research and this paper’s innovations. In the second chapter, there give clearly define concerning knowledge, knowledge management, personal knowledge management, sales and marketing, sales staff and the relation of concept, and this paper points out the relationship of knowledge management and individual knowledge management, the paper analyses work content of sales staff, personal knowledge structure of sales staff This paper also adopted quantitative analysis method (in the form of questionnaire) to survey to part of the sales staff the automobile manufacturing enterprise about knowledge management present situation and restriction factor. The data of questionnaire survey adopted the software SPSS statistical analysis and relative conclusions are drawn, according to the statistical results of questionnaire and consider our country socialist market economy and the actual situation of China’s basic national conditions, and draw the conclusion that China’s automobile manufacturing enterprise sales staff to implement knowledge management’s basic strategy. In the final of this paper,it concludes that the main conclusion of the paper and the hope put forward to knowledge management researchers of future.