| In recent years, The Internet is developing rapidly in our country， the role ofbusiness information portal have changed from the original offer an entrance andentry-level role for cyber citizen to Comprehensive web site to provide a varietyof Internet services to the cyber citizen However, in the mobileInternet, media and media integration background, our business informationportals will be faced with some new opportunities and challenges.This article elaborated the changing and increasingly complex mediaenvironment in our country nowadays, and its impacts on the commercial portal.With the four major commercial website(Sina.com,Sohu.com,qq.com and163.com) news headlines and content as the basis, the existence of their anomiephenomenon in news editor, analysis and summary the anomiephenomenon appears in commercial website news.Anaylzing the development of commercial portals, comparing the commercialportals in the Internet the company’s earnings data, to explore the development ofChinese commercial portals, influence and the media environment, so as to analyzethe cause of its anomie news.Aiming at the current situation of our country’s commercial portals anddifferentiations of news, from the media itself, audience and regulators, and otheraspects,discussing our country’s commercial portal in the future survival andalleviate news anomie phenomenon, and offer some proposal.To explore the development trend of commercial web portal, competitionsituation and common problems in the news operation. This paper discusses how toexamine their own web portal, repositioning, find their own advantages, keep steadydevelopment in the new media environment, and to undertake the socialresponsibility as an influential media.In addition, analyzing how the government’s media regulator to deal withcommercial portals anomie phenomenon under the new environment, strengthenmanagement, improve the internet environment.For the vast number of Internet users, they also should improve their citizenconsciousness, in choosing news and voice through the network strengthening therational judgment, to better supervision and nonstandard phenomenon of China’snetwork news, and facilitates the growth of Internet users themselves. |
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