| Starting from modern charity in 2001 to the promulgation of charity law in 2016,the public welfare of charity has been devepled continously since these ten years,which has influenced through out the country even all oveer the world.Eliminating the poverty and polamization to achieve the common prosperity is the root cause and substitutive characteristic of socialism.The public welfare plays a very important role in this process.The opportunity cost to society is increating because od the reform and opening-up polity,the benign development of public welfare organization is also a vital function to public welfare.As an indispensable past of social harmonious development.the impact of public welfare communication in the society’s gap between the wealthy and poor is getting ampliative.The differert types of public welfare anlarges impact in society and the field of commonweal communication by the maens of the Internet.The core problem of this study is undering Internet and public welfare of environment,how with help of communication channels,making public projects get better promotion.This study mainly uses Documentary Research Method、Case Analysis Method and method of Comparative Analysis as well as Questionnaire Surey.using the theory of "SWOT" to analyze the public welfare project communication channel’s development situation.From the view of mass communication channels,interpersonal communication channels and network communication channels,the specific selection of more targeted;The"rainbow class" is representative for the public welfare project communication channel,therefore it will be the most important part of this study.to be stated.The relative field of public dissemination is narrow in China,so there is a little audience,In the expression approach of public dissemination,the public service adveristing has the greatest propostion.The public project plays a very improtant role in the process of public dissemination.From "Free Lunch" to "Love Save Pneumaonious",from"Handred of Rural Teachers Project" to "Care for Left Behind Children",these public welfare projects had great impact in this society which put on the part of public welfare in China.As the one of "MaiTian jihua" public welfare organization,the writer is aiming to do a study on this research,so as to find a suitable communication channel to cover the shortage of popularization of its relative project. |
