Research On WeChat's Walfare Dissemination

Public interest is a unique phenomenon in human society.Its essence is to pay attention to social welfare and public interest.The good quality of "kindness and kindness" and "helping others" reflected in the public welfare activities echo the traditional virtues of the Chinese nation,and it also meets the needs of the construction of spiritual civilization.As a non-profit communication activities,public welfare communication can effectively strengthen the moral consciousness of citizens,cultivate the socialist core values,and consolidate the harmonious foundation of civilized society.China's public service activities in the rise of 1990 s,television into the homes of ordinary people.Public service advertising,public interest news,public programs and other communication activities gradually appear in the public view,and active so far.With the rapid development of network technology and the surge in the number of Internet users,the network of public welfare has become the new favorite of public welfare activities".WeChat as an influential domestic communications software,with its huge number of users and stable technical support,opened a new model of domestic public communication.WeChat public welfare follow the core concept of public welfare,subversion of the traditional public welfare model from top to bottom,accelerate the development of China'spublic welfare,resulting in a small social influence.The development of new things is the process of continuous improvement,always accompanied by a variety of resistance,a deeper understanding of the connotation of WeChat public communication,public communication on the impact of WeChat correct view of China's public welfare undertakings,a comprehensive understanding of the plight of WeChat development in the public communication,is the urgent need to think and solve problems.