Research Of Mobile Application Interface Visual Design On User Experience

In recent years, in the market for smartphones and under the background of mobile Internet era, the Internet industry ushered in the unprecedented development prospects.In order to satisfy the user’s social anytime and anywhere, search, electronic commerce, entertainment, reading requirements, such as all kinds of mobile Internet application products arises at the historic moment, and with the development of all kinds of mobile products, scope and use continues to expand, the product category of rich covers all aspects of People’s Daily life, has a very large market space and development scope. And mobile application products in the increasingly fierce competition in the mobile Internet market,how to win more market share and user reputation has became the important issues of developers and designers need to think about and study about.As the judge standard of the user application products from the functional and technical requirements to as the demand for product experience, user-centered design idea began to be widely concerned.A good product, in order to have the market competitiveness and development prospects, the need to optimize the user experience to achieve the product target to enhance the user’s quantity, but also to increase the user viscosity. Visual interface design as an important part of the intelligent mobile phone application design,is an important exploring direction of product to provide a better user experience, is the key factor of mobile application in market competition can stand out to attract and retain the user. With user experience as the starting point of visual interface design, caused the high attention in the field of intelligent mobile application research.This paper first analyzes the concept, development and research status of user experience, and summarizes the elements of the user experience and the value of the user experience. Then, has studied the related concepts and research status of interface design,and has explored the research value of visual design of mobile application interface. On the basis of reading a lot of literature and theoretical research, with the user experience as a design premise, summed up the visual interface design principles and design procedure of mobile application and analyzed the necessary links of product visual design. And taking it as a guide, combined with the design of science, semiotics and Gestalt psychology as the theory background, the principle and method of design of visual art elements(including color, layout, text, graphics, and motion elements in the interface.) of the product interface design has been analyzed. Finally, the author of the application software interface visual design as a practical case, to prove that the user experience based on the user experience of the visual design of the mobile application of the relevant theory,provided a solution for the user experience based visual design of mobile application interface.This paper from the user experience point of view to analyze the smart phone application software interface visual design. In order to provide theoretical guidance for mobile application of visual designers and related product developers in practical design, to provide some theoretical basis for the further research of the visual design of mobile application interface based on user experience. To promote modern and future digital media art form of continuous exploration, and for the dissemination and development of digital media art and mobile application interface visual design to provide a more broad theory and practice of exploration.