| With the development of virtual reality technology, virtual reality technology in various industries have been a widespread use, in the marketing field, through the virtual technology to realize the operation of product dynamic display and user interaction, breaking the traditional marketing opportunity to show lack of interactivity limitations, network marketing display less. The main products online user interaction based on the purpose of 3D display.This system is designed according to the needs of motorcycle sales management, the use of ASP development, back-end database using Access. The system adopts the virtualization of motorcycle Cult3 D technology and virtual reality display, system uses 3D virtual modeling technology, the first motorcycle virtual display the overall style design, then the internal structure design of the virtual product exhibition, after the motorcycle virtual display audio visual effect design, the lighting design and user interaction design of virtual product display. Through the design of the motorcycle virtual display system is divided into two modules, management module and background management module. The foreground management module for the users and design, the user through the touch function can realize the virtual roaming, action interaction; audio and video through the exhibition area function can set the panels surrounding, to realize the virtual simulation through three levels of visual, auditory and tactile. Background management module mainly carries on the management to the backstage processing function of the system, such as the administrator login, the super administrator can set the system administrator, the administrator can upload and delete the files; file management functions, mainly by the system administrator in operation, operation of the image, video, audio and module file; management function of motorcycle products are mainly style and exhibition space size to display motorcycles to the management, the administrator can change the display style and exhibition space; model management is the main function of Motorcycle Exhibition model management, administrators can add model, also can change the model position; board management functions, mainly is to modify the display content, display video and display audio. The article focuses on the application of virtual reality technology and virtual modeling technology in virtual exhibition system of motorcycle. The system will show the motorcycle through image processing to 3D graphics display to customers.This system in the design process, pay more attention to the efficiency of the accuracy and running system of charging. Design of motorcycle virtual display system has to meet the current needs of customers, has a strong practical value and economic value. |