The Construction Of Female Image In Chinese Women’s Fashion TV Program Beautiful Bride

Television programs transmitted information affects the audience’s way of life, ideology, value orientation, but also affect human’s social gender construction. The female image showed in Television influence female audience on gender characteristics of cognition and of identity formation, thus affecting the the construction of self-image. Female fashion TV program is sought after by many of the female audience, on women’s aesthetic concept, the concept of consumer generated strong influence.Based on China’s women’s Fashion TV program representative "beautiful bride > show as the research subject, starting from the perspective of feminist media studies, combing through the program of language symbols and non language symbols, female image analysis program by different symbols that are presented, and the gender discourse in the program analysis of female discourse in the program. Through the analysis of the program," beautiful bride > show of modern female image is diverse, the color of Chinese female social angle prominent in the process of social change, change of femininity, and female discourse in the mass media was enhanced.. but the show the role of the woman in the family, female aesthetic standard presentation of rigidity problem and the program exist guide women’s non rational consumption. It is necessary to improve the quality of employees, correctly guide women’s consumption concept, construct the meaning of female TV programs etc. areas for improvement.