| Ulrich Beck, a German sociologist, proposed Risk Society Theory in 1896, and pointed out that during the process of modernization, the anthropic manufacturing and unpredictable risks are happening with increasing frequency. With much higher frequency of human activity and the expansion of its scope, the outbreak of social risks happens quite frequently. Media is one of the major sources for public to recognize, understand, and avoid social risks. Nowadays, everyone individual is information resources, which leads the speed of risk propagation much higher, the propagation scope much broader, and endangering as well as influencing capability much stronger. During the process of crisis propagating, it is not the propagation of risks, but the fail of releasing information immediately, strengthening information exchange and guiding the direction of public opinion is much serious in that it may cause negative public opinion like public panic and suspicion. According to previous experience, the propagation of crisis by media exerts positive influence in avoiding social risks. In 2009, the government of Taoyuan, a county in Hunan province, opened a blog, which is the pioneer of government affairs blog in China. After that, various kinds of government affairs blog kept springing up and developed rapidly. They not only deepened the interaction between government and public in order to upgrade government service consciousness, but also participated in the propagation of risk event actively. Government affairs blog plays a role in information disclosure and dissemination, and exerts influence on the formation and direction of public opinion. Government affair blog should take full advantage of its own characteristics and functions, taking its role as information disseminator as well as social stability keeper.A serious explosion accident happened in August 12 th, 2015 caused 165 people died, 8 people missed, 798 people injured, and a direct economic loss surpassed 6.8 billion RMB. 8.12 Tianjin explosion accident, a typical risk event, has the features of uncertainty, factitiousness, and duality, which imperiled people s life and damaged their belongings. Government affair blog distinguished itself in information and public opinion propagation in the 8.12 Tianjin explosion accident in that it is the propellant of supplementing and promoting information propagation of traditional public opinion domain. The activeness and creativity makes government affair blog become the main platform to link the accident site and public together. Since the first blog released at 23:26, August 12 th, blog had become the domain of main information propagation by information releasing, which is never occurred in previous risk events. The official blogs of the Ministry of Public and Tianjin Police Bureau released the accident information within 3 hours after the accident, becoming the earliest government affair blog to report the explosion accident. Although they played a vital role in information propagation, there are shortcomings for them, like cannot release information in time and lack effective interaction between government and public.From the perspective of social risks, this dissertation takes the blogs of 8.12 Tianjin explosion accident released by the Ministry of Public and Tianjin Police Bureau as the sample. It analyzes the basic features, content and comments of the blogs in order to summarize the general rules and problems of government affair blog in crisis propagation, which may provide advice for constructing reporting mechanism of government affair blog and give reference as well as inspiration for new media in risk event. |
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