At the beginning of the founding of the people’s new regime, in order to enhance its legitimacy, in addition to launching large-scale mass movements to purge society, it also carries on a reconstruction of the mainstream values in the field of thought. "Labor", as a concept closely related to the masses of workers and peasants,reinterpreted in the discourse system of the new regime, has made radical changes.Through the editorial, reports, letters to the editor, the People’s Daily reported the look of the labor of workers and peasants with plenty of space, criticized contempt to labor, confirmed the value of labor, so as to complete the reinterpretation of the concept of labor. In order to promote labor as the most glorious socialist values, the founding of new China in the early of the People’s Daily use direct and indirect models depicting the group portraits of a lot of workers, showing that their bodies are tired but their hearts are cheerful, in order to highlight the concept of glorious labor.The People’s Daily spread the national will widely in the society through typical symbols, and instilled the value of glorious labor into people’s heart through clearly oriented words, and helped to creat new citizens for the nation. |