| Gestalt theory to the design of mobile phone user information cognition study is based on the gestalt theory, the optimization of the present tourism APP interface information cognition research. With the accelerating pace of life, the user needs in a relatively short period of time can quickly cognitive information, and to quickly extract the demand information. Tourist class APP as a product of tourism development, to adapt to the current tourism behavior and psychological changes, meet the travel needs of users, the pros and cons of its APP interface design has become the current hot topic. How to quickly let tourists better sensory information, more targeted information has become an important problem travel APP interface design should be considered. In order to solve this problem, based on the gestalt principle as the breakthrough point, according to the principle of gestalt visual perception of information cognition is optimized, travel APP interface design and visual presentation.Then, based on the user’s phone interface visual perception of the cognitive performance in the process of cognitive behavior process is divided into:attention, visual identity, information filtering, information memory four stages. Based on the principle of the gestalt cognitive four stages to do further analysis, explore the cognitive process of impact users perceive information elements. With gestalt theory as theoretical basis, to explore and to help users better cognitive information, let interface of information in the form of integration is present. By using the theory of gestalt perception of the structure, the user identification information, browse the information better. Then, through the case study analysis, this paper expounds the gestalt principle and internal close contact interface design, summed up the gestalt theory, the design method of the cognition of mobile phone user information. Using gestalt principles of cognitive structure, make it easier for users to view and understand the information, and finally, trying to apply gestalt principle is applied to the feasibility of the travel APP interface design, not only can help users faster understanding of the objects and events, but also can travel APP interface design provides new ideas for development in the future.The emergence of gestalt principles of visual perception provides us with very good theoretical guidance, according to the principle of gestalt can travel characteristics of the visual system to optimize the software interface, interface design on the guilin travel APP. The guilin travel APP, mobile phone interface design is the horizontal development research of gestalt theory. Trying to push the gestalt theory and the theory of interface design of fusion, eventually become a gestalt principles for guiding the design of the practice, to verify the feasibility of gestalt theory is applied to the interface design. Strengthen the research gestalt theory and other disciplines, for travel APP interface design play a guiding role. |
