The Integrity Research Of UGC On Travel Booking Website Basing On Interface Design

With the rapid growth of domestic tourism and people moving booking habits from offline to online, dramatic changes take place on Chinese travel booking websites. At the same time development of network technology and web2.0 promote UGC (user-generated content) spread to various fields. Since travel itself is an experience-service, opinions from those returned from trip are valuable for those who are preparing. The integrity of the content is generally questioned because UGC is entirely free act of creation and there is the fact that some merchants of hype and fraud.The article focus on the research of feasible network technology, the establishment of integrity, behavior motivation theory and user needs, to achieve the final interface design of high-quality travel booking site UGC section. The UGC section is to establish a good information architecture to control, rate, recommend, monitor and track integrity within various stages covering from content creating, content browsing and personal information and files. Also it is to establish a tracking and motivating system to encourage users'enthusiasm to create content and keep integrity.Conclusions of this study with sample design can be used as reference for travel booking websites to design UGC section. Its implementation will improve integrity in the whole travel booking industry and take fair and transparent environment to consumers for ease of getting product information. It's also expected to play a positive role in promoting government early establish the real-name system and other related regulations.