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Design And Implementation Of Housing Sales Management System

Posted on:2017-04-08Degree:MasterType:Thesis
Country:ChinaCandidate:L HuangFull Text:PDF
GTID:2308330488968577Subject:Software engineering
Abstract/Summary:PDF Full Text Request
With the rapid development of real es tate in our country, real estate experienced an unprecedented period of prosperity, and people are longing for real estate continues unabated. Especially in the first-tier cities, housing sales competition among enterprises is very fierce. How to use the c omputer information management technology to manage the housing sales, analyze the customer needs and improve service quality and corporate real estate sales is the major real estate companies generally need to be resolved at present.From the actual situa tion of real estate sales company point of view, the design and development of housing sales management system based on data mining. By practical researching the real estate sales industry, it analyzed the needs of housing sales management system. On this basis, it given the overall design scheme of the system and developed the system and its sub module. T his paper use s the data mining algorithms to analyze the customer’s information, construct the decision trees, extract the classification rules, mine customer purchase intent information and provide decision support for the housing sales management. T he main contents of the paper include:(1) Analysis of the background and research status of domestic and foreign research house sales management system for th e design and implementation of housing sales management system used by the software development techniques are introduced and analyzed.(2) According to the actual situation of the real estate business housing sales management, the system detailed needs analysis and system design, and the use of UML modeling tool system requirements for the design, building systems functional architecture using ASP.NET technology, systems are being developed to achieve using SQL Server database management system, database d esign work to complete the target system.(3) Research on real estate sales management solutions to achieve real-time real estate information access. And study the customer information research strategy to tackle the problem of the loss of potential custom ers. Achieve all-round management of customer information. Combine data mining and housing sales management to use data mining in sales management, through data mining analysis, to provide reference for decision-making to develop leadership and marketing s trategies.Finally, it realized the main function module of the system, and the results show that the design and development of the system meet the basic needs of real estate companies for housing sales management. T he system reached a preliminary system design requirements. T hrough the development and implementation of the system, it standardized the housing sales management processes, and used the data mining system to analyze the relevant data to determine the purchase intention of customers. It improved the customer service and sales targeted. For leadership decision-making, it has reference value and ultimately increases their sales.
Keywords/Search Tags:Housing Sales, Data Mining, Tree, SQL Server 200 8
PDF Full Text Request
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