Design And Development Of ASP.NET Marketing Performance Assessment Management System

With the rapid development of communication technology, a company’s transaction processing becomes more and more scientific and modern, especially marketing performance assessment. Conventional performance assessment is uninformed, non-automatic and personnel managerial, which leads to information circulation, work load increase, human resource management difficulty and finally talent loss. Medium and small-sized enterprises are a key power of national economy. Establishing a perfect marketing performance assessment system is not only good for improving staff quality, working performance and managerial team construction, but also promoting reform, enterprise development and enhancing managerial level and market competitiveness.Based on the enterprise’s in-house network, the system adopts B/S structure. The foreground programming tool is Visual studio 2015; the Web server is IIS7.0; and the database server is SQL Server2014. Generally, users can login in and browse wherever there is Internet by various managerial operating with SQL Server database access technology. The system is used mainly for realizing foreground interface design and background database design. Database remote transmission and system remote control are user-friendly, all-round, fast-running, well-portable and well-extensible. Users can access to the server-side through the browser, get information from Web server and submit information to database server. The whole system is easily to allocate, upgrade and maintain, and the operating is simple and convenient.The main content of the thesis is analyzing and planning the demand of marketing performance assessment management system, explaining its establishment environment, designing the required database and finally realizing and testing its function. The proper functioning and effect realizing of the system solve the existing problems in enterprises’ management and can create more profits for enterprises. It is an indispensable management system in enterprise development.In this paper, based on the actual situation of the current small and medium-sized enterprise marketing performance management as a starting point, meet the practical requirements, realization can dynamic configuration management, performance assessment index timely query analysis, and other functions, the main work includes the following aspects:(1) Adopting high-available information collecting and processing tool, such as C# instead of C++, SQL Server 2012 technology to establish the database.(2) Marketing performance index can achieve dynamic configuration according to the enterprise actual situation, comprehensive performance assessment standards for dynamic management.(3) Adopting XML technology as the interaction among information carriers and establishing the unified technical standards for assessment information management, synchronization and safety.