An Analysis Of Feature In Southern Weekly

Southern Weekly is a tremendous weekly newspaper with highly circulation in China,heading to "Understand China Here "as the purpose, pursuing justice, conscience, love,rationality as the editorial policy, reported hot spots and critical points of China’s socialdevelopment and international political situation, completely and authentically recording thecontext, trends and prospect that Chinese society went into the future.The core audience of Southern Weekly is the knowledge-based readers, who believe thisnewspaper promoting democratic and civil society.The New York Times has describedSouthern Weekly as "the most influential and liberal newspaper in China".2009U.S.President Obama’s first visit of China,Southern Weekly became the media of exclusiveinterview with the media.Southern Weekly has made a lot of business reforms in the press,and thus become the object to follow.According to an assessment from a professional brandagency the brand"Southern Weekly" value of8.389billion yuan.South Weekly has won lotsof domestic and international media awards, is the most credible comprehensive weekly inChina.Feature,unlike literature reports and newsletter,came into China in the1990s, is anexotic news genre, after ten years of development in China,become mature increasingly.Asone of the earliest advocates of newspaper feature writing, Southern Weekly has its owndistinct characteristics,its feature named Chinese-style Feature.On the topic, Southern Weekly feature tend to choose the personalized characters toreflect the social background; treated the subject with the consciousness of accumulation,highlighting the concept and history records consciousness. On the writing style, usetechniques approaching literature: literary narrative structure, the use of detail depictingscenes, performance figures, three-dimensional shape of the character and literarylanguage.In the creation of feature articles, Southern Weekly insisted ideal journalisticprofessionalism, compassion, respect for life, emphasizing individual freedom, universalvalues of penetration in the article, playing the role as a defender of the public interest. The slogan of Southern Weekly is "Understand China here",the slogan of features is "pursuing the beauty of the text, showing the complexity of the truth".Chinese reform hasentered critical stage, a kind of problems and conflicts continue to occur, recording the realreform to provide details for history is a duty for a serious newspaper like SouthernWeekly,also,is a responsibilities to this news genre given by the times.