The Convergence In Telecom Industry And Media Industry

With the development of new technology, the convergence among different industries becomes a significant phenomenon. In the process of convergence, the development of convergence between telecom industry and media industry is the most rapid and potential. The meaning of convergence between telecom industry and media industry is that market,service,technology networks and regulations cross two different industries, sometimes happened after the allocation of resource in large company, and the range between industries will be indistinct, finally coming into being a new industry.The related theories of economics, international trade and management have been applied in this paper, and the research methods include criterion analysis integrated with examples, history and logic unified together. An in-depth and systematic research is given on the topic of integration between telecom industry and media industry, and the detailed subjects of it include internal principle, external manifestation and the mutually works with international trade, especially the globalization of service trade.This paper starts with a new product-- mobile phone TV which crosses both telecom industry and media industry. At first, some basic concepts have been defined, such as industry, industry border and so on; A in-depth analysis on the reason, internal principle and external stimulus of the integration between telecom industry and media industry have been given. The different layers of the convergence also have been discussed as an important point. And then, this paper focus on the developing condition, scale and future of mobile phone TV in China, and models are utilized to predict the spread of the demands of mobile phone TV customers. It is indicated that the internal principle of the convergence is that the producing and consuming process happened at the same both in telecom industry and media industry, which have the same industry feature. The external stimuli are the developing of information technology and relaxation of government control. Telecom industry, media industry and international trade develop together and interact with each other. The convergence of these two industries also is the reason of international service trade globalization. On the background of industries convergence, government and companies must work actively, and implement measures and policies according with the trend of economic developing.