The Rhetoric Analysis Of TV Cultural Programs

In recent years, under the policies of regulation, the traditional entertainment dropped sharply, many television stations realized TV programs should have cultural component, began to make cultural quality, promote the cultural spirit of exploration, launched a series of humanistic quality and spiritual culture programs, become a preeminent television screen and achieved good social effects, Such as CCTV has introduced "speak now", "on the tip of the tongue of China", "Chinese characters dictation conference", Henan TV station "hero of Chinese characters", "idiom hero", "Chinese good poetry" Hebei TV, Beijing TV "on" and so on. These programs adhere to the spirit of culture shows its own quality and aesthetic style, to spread the mainstream values and humanistic idea as the core, pay attention to show the cultural connotation, become a cultural "guide" TV screen.In this article, the author first to summaries the current TV culture: classifying TV culture and summarizes its characteristics. Then on the evolution and development of rhetoric theory are summarized, which in turn on TV "rhetorical" theory analysis, respectively from the language of television properties, television and film language in the comparative study of rhetorical into the argument of the television, and on television in the view of symbols and words rhetorical study, then summarizes the general characteristics of TV rhetoric and the use of figures of speech. After combining with specific cases, the TV culture of language rhetoric, image rhetoric, narrative rhetoric is analyzed. The rhetorical construction of TV culture discusses the rhetorical function of cultural programs, in order to the creation and developments of China’s TV culture provide reference.TV culture is the television media in the "cultural consciousness" and "cultural confidence" stick to and practice. TV culture with "- meaning" narration pattern, "narration" is refers to through the setting of "language" on TV program content to display and transmission of culture, "expression" is a program based on the cultural content of the show makes the audience get emotional resonance, thus carries on the cultural identity and heritage. TV culture is a good for the spread of culture, thoughts and communication provides a platform, on the other hand also expressed in temperature, the depth of the TV, bring the television screens of the entertainment a wisp of cool breeze. The author try to TV culture research and analyze rhetorical features and rhetorical functions, hope through the study of the subject for the development of China’s TV culture and creative play a certain reference function. At the same time looking forward to more and more high quality TV culture on Chinese television, by force of culture, through the form of television, contribute to the revival and prosperity of Chinese culture.