Research On The Marketing Strategy Of Anhui A University Library

Since entering the information age, libraries are faced increasing pressure. The history has proven, we should advnce with the times, instead of standing still only be forgotten by history. Currently, the service processes and operating mechanisms of University Library on the tradition is seriously challenged, the continual loss of College Library, stimulated library marketing emerged. Therefore, as The A University Library should keep pace with the times, the introduction of advanced and realistic marketing concepts, develop marketing policy realistic, maximize geographical advantages The A University Library and its advantages.Since the 1980s, the University Library of many problems in the development process. Many experts and scholars in the library community after analysis to identify a lot of reasons, but also made a lot of solutions and countermeasures. All in all, the university library problem may be the result of a variety of reasons leading to a comprehensive, but the root cause lies in the University Library itself. Fundamental properties from the historic mission of the University Library and University Library Service of view, it belongs to the service industry, and non-profit marketing organization.This article describes the first results of previous research in the library, and the library to get around the marketing research at several levels, such as service marketing, information marketing. Then it introduced the basic marketing theory, and the applicability of Universities A basic marketing theory to analyze and make foreshadowing for later contents. A later article from the actual positioning of University, analyzes the A University Library internal marketing, external conditions, elaborated current marketing situation of the A University Library, and main problems of its existence. And the introduction of innovative local libraries as other universities compared to identify a suitable University Library a development of the marketing road. Finally, the A University Library marketing strategies are proposed feasibility mentoring programs in directions from both internal and external.Throughout this article,the purpose of the article, as well as writing the frame, and make the relevant domestic and foreign research reports, laying the groundwork for the later. The second chapter is to introduce the relevant articles of marketing theory. The third chapter describes the current reality of A University in the marketing process, and the introduction of Hefei University of Technology, Suzhou University and other universities want to contrast. The fourth chapter of the proposed A University Library internal marketing needs to be done to improve internal security from the marketing level. A chapter is to analyze the University Library external marketing strategy to provide practical marketing strategies to improve social benefits A Universities. In a nutshell, the article around to ask questions, analyze problems, problem-solving ideas, of University Libraries A description of the problem, analyze the source of the problem from the inside proposed the establishment of librarians marketing awareness, increase infrastructure construction, improve the marketing system University Library a three-level marketing strategy of internal security, external proposed Brand marketing strategy, product marketing strategy, price strategy, channel marketing strategy, marketing, marketing strategy, a total of five aspects of marketing strategy a total of five levels of marketing strategy so as to protect the interior of the foundation, external marketing strategy-oriented guidelines for the future development of the University Library as a marketing strategy.