Research On Brand Marketing Strategy Of University Libraries From The Perspective Of Knowledge Exchange

With the development of university libraries,the public has placed more demands and challenges on university libraries to meet the needs of the society they serve,the university library needs to set up excellent public image.Moreover,with the rapid development of network technique,social services challenge the traditional knowledge exchange service of university libraries.Therefore,create library’s brand is the way out of the university library development.Knowledge exchange is an important part of university library works,combine brand marketing of the university library and knowledge exchange and these two aspects can accelerate each other,so as to allow a better implementation of brand marketing strategies to obtain better results.This thesis begins with the new visual angle of knowledge exchange,through the way of questionnaire and field survey,summarizing the statue quo of university library’s brand marketing in the knowledge exchange service,analyzing the existing problems and trying to put out a serious of university library’s brand marketing strategies under the knowledge exchange sight.