Research On Marketing Strategy Of University Library Based On WeChat Platform

After thousands of years of unremitting efforts of the library people,the gradual development of the library business,making the library in terms of hardware facilities,or from the collection of resources are constantly improving,but in the library "software facilities"-Library Services,such as reference,etc.,there is still much room for improvement.The library service provided by the traditional library is often easy to ignore the actual needs of the reader,and with the explosive explosion of information makes the traditional library in the information collection and storage is also facing great challenges,for the library career has been healthy development,On the one hand to actively seek a breakthrough in the use of new technologies,on the other hand to strengthen the library publicity,which "library marketing" came into being.With our unique social media-WeChat,the gradual development and promotion,WeChat public platform as a new type of library development platform gradually into the public vision,WeChat marketing methods are turned out.As a specific place for cultivating highly educated young talents,colleges and universities are more likely to accept and play the marketing advantage of microblogging public platform.The research and practice of the "WeChat public platform" of the university library is a hot topic in the library research at the present stage,and it is also a key step in the library from the media age.It is especially important in the background of the whole people entering the network age University Library Business Breakthrough Barrier and Keep Pace with the Times.Therefore,the research on the micro-platform of the university library not only opens up the field of library research,but also contributes to the development of the future WeChat library to develop a more standardized marketing strategy,there is a valuable reference.In this paper,through the combination of questionnaire survey and research survey,the college students as the main research object to get the micro-public platform on the real use of university libraries,and some colleges and universities library micro-public platform to run the situation,The actual situation using swot analysis of statistical research to find out the problems in this stage,so as to develop a corresponding micro-platform for the University of the library marketing program.