Postmodern Perspective Of Intercultural Communication Theory Construction

The fifties and sixties of the 20th century originated in the intercultural communication studies in the United States, after more than 50 years of development process has become a relatively mature discipline. Because in the process of its theoretical development and perfection, by "eurocentrism" for a long time, the influence of "anthropocentrism", unable to escape theory field of curing and narrowing and fall into the predicament of the theoretical innovation and rebellion. Cross-cultural communication researchers in order to maintain constant innovation of the theory of position and sharp criticism, adopts the theory of alienation in the life world strategies lead to away from the life world seems to be into the theory of "innovation" dead end. According to the related problem, this paper conducted the following research:The first chapter mainly USES the literature content analysis and interdisciplinary research methods to study the postmodernism, the relationship between the cross-cultural communication and the related concepts. Intercultural communication as a communication bridge of different world, different cultural groups, should also be right in the face of the opposite:she is also a different world, insurmountable gap between cultural groups. Intercultural communication theories applying postmodern critical, pluralistic, open and introspective view and the scream, edvard munch type and wake up in the form of gallic rooster gesture, dedicated to the "dark" of modern civilization the world towards liquid utopian ideal. The so-called liquid utopia is the imply a diversity, openness, unfinished, possibility and diversity of independent multiple selective, not dystopian form ideas of utopia. The second chapter mainly with case analysis method to study the intercultural communication related theory, cross-cultural communication research culture is one of the key factors. Postmodern criticism of modernity, the most critical perspective its watch the main point is the single, rigid, center. We should put the "culture" as a dynamic process. We use the perspective of the post-modern research of cross-cultural communication must be disseminated by criticism both from our own familiar content transmission constraints. So-called they know are not necessarily familiar, many communication activity in unknown area, blind spots and hidden area to spread. So, how to "cross out" in cross-cultural communication is a "no possibility" of things. Under the background of globalization, people should attach importance to the internal transmission of cross-cultural communication more deeper problems. Otherwise, the cross-cultural communication because of domestic people’s misunderstanding and communication effect amounted to less than expected. Spread to a certain extent, is the organization’s problem, if the organization, communication is smooth and consequently have become vibrant cohesive; If the organization is fragmented, intercultural communication does not form the spread of culture ability, let alone build cross-cultural communication ability. The third chapter mainly studies the present universal human face identity crisis and identity anxiety, cross-cultural communication theory to construct the identity problems is very important dimension. In identity how to realize the "I" and "us" was the key to localization theory. So, in the cross-cultural communication in the theoretical construction should be badly in need of rebuilding utopia to reshape the liquid liquid identity, in order to cope with global crisis, awakens the human world citizen identity to deal with. When the third world people free from imperialism and colonization, during the liberation of the people, wake up more specific, clever, cohesive national cultural identity. This requires us to break the binary opposition of self and the other structure, combined with her and it (that is, to female identity affirmation and reconstructing human natural ecological identity) of organic unity to shape a new, selective, competing, the flexible flow of liquid. Global mainstream culture constantly globalization process as well as other ethnic cultural homogenization process, is also a process of localization and localization. Cross-cultural communication should pay attention to the cultural differences of cultural groups and the spread of the gap between failure is impossible. Exploration of impossibility is the limits of imagination to construct a "possibility" of behavior, which means to do impossible things. Because, any theory has its own blind area and unknown area. Cross-cultural communication should be more efforts to break the "possibility" of cross-cultural communication boundary, construct a clever territory, hierarchical culture level.