Research On The Attract Fans Phenomenon Of WeChat Public Accounts

With the advent of mobile Internet era and the rapid development of 3G, 4G and even 5G communication technology is mature, handheld mobile client terminal gradually become the main tool for the public to receive and disseminate information. The development of science and technology has brought new tools, and new communication tools will also cause changes in the mode of transmission and dissemination of results. Since WeChat launched in January 2011, relying on the Tencent’s QQ, rapid development momentum, becoming one of the main media of personal and corporate communication and exchange of information. Due to the micro channel "circle of friends" and "public platform" mode of propagation of privacy and targeted, micro channel of information dissemination content, only the dissemination of friends or fans can receive and read. In order to spread the content of their information to be effectively spread, WeChat’s information dissemination must do everything possible to expand the number of friends and fans. In this case, to attract the number of fans and friends to become WeChat’s public account for the effective dissemination of information on the premise and the only way.The for micro channel public user account to enhance its communication effect and take a variety of means to increase the number of friends and fans of this phenomenon analysis, to study the communication effect after the "crazy suction powder under the mode of micro channel public account ceiling powder and in" crazy suction powder under the audience fans for micro channel public account of the degree of faithfulness, and finally explore micro channel of public accounts to achieve the maximum propagation effect is the best means. Due to the micro individual users mainly by the use of micro channel instant chat and circle of friends function and micro powder suction phenomenon is most common in the micro channel between the public accounts, and micro channel public account is divided subscription number, enterprise and service number, and enterprise for enterprise interior between the use of, so the research content of this paper is micro channel public account mainly refers to the micro channel subscription number and number of micro channel service. The structure of this paper is organized as follows:the first chapter is the introduction, which introduces the significance of the selected topic, the domestic and international research situation, research methods and the main innovation points. The second chapter introduces the concept of the public account of WeChat, the mode of transmission and the characteristics of the spread of WeChat’s public account of the powder suction phenomenon. Through the suction method of comparative analysis, to find out the characteristics of WeChat’s public account suction powder, on the basis of this study on the impact of the powder suction for WeChat’s public account. In the third chapter, from the point of view of the process of powder absorption and the spread of the powder, the spread of the phenomenon of absorbing powder and its causes are studied in the chapter. Chapter four from the three aspects of micro channel public account information dissemination, management and information receivers of, and puts forward some countermeasures for micro channel public platform suction powder and ceiling powder in the presence of defect propagation, hoping to solve the micro channel transmission information redundancy and audience in a waste of resources and so on. Do optimization dissemination of information, achieve fans resources fully utilized, and ultimately self media platform for the dissemination of the benign long-term development.WeChat is in the new media era, closely followed by the rapid development of Internet communications technology means of communication. Under the remarkable development. On the micro channel development of public account application has become more mature and fans economy rises, in order to realize the communication of its products and services, fans of economic interests, micro channel public account operators have taken a variety of ways and means to increase the number of its fans. Ceiling powder ways and means there is a lot of, but the micro channel public account operators must not only to increase the level of the number of fans, in the ceiling powder for fans of management and public account information dissemination of scientific and rational management is should cause the most micro channel operators, the public attention, but also the micro channel the only way for the long-term development of the public accounts.