The Design And Implementation Of Customer Relationship Management System

With the development of China’s economy, the competition between enterprises is more and more fierce which includes sales industry. For sales industry, how to maintain the customer’s stability, and attract new customers must be consider for enterprise leader.Customer is the core resources for enterprise, and it provides a constant revenue stream,so enterprise leader must build better links with customer. Against the backdrop of growing information technology, combined with information technology and customer relationship management strategy to build customer relationship management system is a effective measure to solve above problem.The thesis introduces the implementation of customer relationship management system, the system is implemented by J2 EE,SQL Server2012,and B/S. Firstly, the thesis completes functional requirements analysis and non functional requirements analysis.Then the overall design and detailed design are carried out. The system is made up of Security protection, customer management, customer retention, customer statistical, and complaint management. Based on the design scheme, the function realization are described, and the thesis designs test case for each function, and the testing is complete according to test cases. In addition, the performance test is carried out. The problems are solved which are found in the process of testing. The system has the features of stable,and easily to use.At present, the system has been applied to sales company to process customer relationship management business which plays a good role in the application process,and it can improve the work efficiency and the management level.