Design And Implementation Of The Healthcare Industry Network Public Opinion Analysis Platform

Today, information technology big data era has come, and the Internet has become the most powerful communication and advocacy tool in this era. We could have access to and transfer information via the Internet. Widespread popularity of the Internet fast becomes an indispensable factor in our lives, and it plays a growing role and influence in the process of information dissemination. The massive information network forms a large rich data source for the rapid development of the big data era. With the popularity of Internet technology applications, "Internet +" concept quickly get into each of our industry. the putting forward of the "Internet +" concept takes the Internet as the platform, and regards promoting innovation and development of other industries as the core, creating new ecological development through a comprehensive integration of Internet and other service industries.Network public opinion makes the Internet as a medium, the attitude of the majority users about a particular event published comments, views expressed about this event over the Internet publication, dissemination, and it contains important information published in the attitude of view, these important information contains a strong emotional expressiveness. How to obtain and use this information public opinion data will meet a new challenge. Using the own Internet information data could find a variety of crisis tendencies and investment tendencies, therefore, establishing a sound platform for network monitoring public opinion will have great significance.Firstly, the paper analyzes the value and the present situation of the development of network public opinion analysis system, and then researches the technology including web crawler technology, the Chinese word segmentation, text feature extraction and text categorization by studying the healthcare industry network public opinion. Public opinion analysis platform is realized based on the above technology theory.Secondly, the technical requirements of the platform is analyzed. Some technology will be introduced according to the characteristics of the network public opinion analysis. The platform includes data collection, data preprocessing, the Chinese word segmentation, hot extraction, hot track, public opinion display and so on. In this paper, the network data DXY Forum, People Health, the National Health and Family Planning Commission People’s Republic of China, the People’s Republic of China Administration, Life Times, Health News, Sina health, health Sohu and other sites are the platform Data Sources. The platform is designed to provide the latest health hot, find the latest medical hot, present the hot content to the users, and then present the network public opinion to the users in the form of charts, graphs.According to the design, the paper presents the detailed design and implementation of the platform main modules finally, including two parts, management system and user system. Management system is to facilitate the administrator to manage the entire platform, users system is to demonstrate public opinion and view the public opinion information. The management system includes information management, data management, monitoring settings, statistical analysis, user management five modules, using the five modules to achieve the three functional blocks: public opinion information collected, public opinion information analysis, public opinion information show. User system is mainly implemented to show the public opinion information analysis results to users.