Study On Science Communication Of Science Popular WeChat Public Account

In the era of "Internet+science",WeChat is a new medium and an important channel for scientific communication.How to comprehensively improve the actual effectiveness and influence of science communication on the popular science WeChat public account under the "Internet+" background,get out of the current dilemma of the development of science communication,find the development direction of science communication,and explore a reasonable and effective public on the science popular WeChat The program for scientific communication.This is a subject worthy of consideration and research significance,and it also has important theoretical value and practical significance for improving the scientific innovation system.This is a subject worthy of consideration and research significance,and it also has important theoretical value and practical significance for improving the scientific innovation system.Therefore,this article selects the top ten popular science WeChat public accounts in the National Science Popularization Media(WeChat)list jointly released by the Science and Technology Popularization Department of the China Association for Science and Technology in 2018 and the People's Daily Public Opinion Data Center as the research objects,respectively:Military and military sub-planes,fruit shells,rounds of loyalty,doctor curious,scientific family parenting,species calendar,little doctor comics,intellectuals,elephants and elephants,and the Institute of Physics of the Chinese Academy of Sciences,etc.,mainly use content analysis and text analysis Based on the research questions and references,we selected 1,300 push articles published in the period from March 1st to 31st,2019 as the research sample,and mainly studied the dissemination subjects of the ten popular science WeChat public accounts(account subjects,Tweet writers),communication content(scientific theme,article main axis,original content),communication media(information presentation,title design,article length),communication target and communication effect(reading,likes,featured messages)Number),and through text analysis to find the commonality of these ten popular science WeChat public account push articles,and finally summarize their dissemination Reasons for good results,so as to provide suggestions for other science popular WeChat public accounts to improve the effect of scientific communication.