The Research On Communication Of Science And Technology Wechat Public Platform

With the progress of new media technology and the development of mobile Internet, the functions of Wechat platform get perfect gradually. Wechat is fond of more and more smart phone users. At the same time, because of the fact that wechat play an important role in science and technology communication, All kinds of media and institutions use wechat public platform as a Important channel to attract audience, enhance the competitiveness.According to the nature of the registered operators, the scientific wechat public platform can be divided into different types as follows:scientific research institutions, propaganda institution of High-tech zone, science and technology media, enterprises, and individual established. Delivering content including science knowledge in daily life, information of science and technology industry, news and events of science field, and science stories, etc. Most of the audience are young with higher education, and have strong dependence on the Wechat.Because the technology media's communication are more representative and have more research value, it is rational to take some typical cases to analysis their transmission subjects and content. Most authors of China Science Daily's public accounts'articles are journalist and research experts, delivering content on scientific knowledge and scientific spirit, with popular titles and the views in the content are authority and rigorous.While the Tencent Technology's authors,for thee most part,are the editors of itself, focus on hot spot information of technology industry. It attaches great importance to the news and reports, articles are in combination with pictures, with lively language. In Guokr, the communicator are specific field experts, and tend to transmission the scientific knowledge in health and psychology. At the same time, it use a lot of pictures in the article with vivid and humorous languages.Although scientific wechat public platform's transmission can be scanned conveniently and quickly, easy to share and to form the habit of reading.lt also have problems such as a smaller scale, less dissemination of scientific knowledge. Here are some advice:Optimizing the editing, forming their own style, and strengthening the interaction to consolidate the audience. In details, it's helpful to choice closeness and interesting topic, use kind and concise title, with popular and vivid language. Meanwhile, forming its own unique style of propagation and paying attention to audiences'needs, delivering online and offline activities'information, which can increase audience's engagement and loyalty. It is also necessary to set up the correct transmission concept, establish strict content auditing and management system.