Use Of "Fangsuo" Audiences And Riyualized Communication Analysis

Based on the uses and gratifications theory, ritualized communication, combined with questionnaires, in-depth interviews and other qualitative and quantitative research methods. On the basis of the audience using Fangsuo bookstore on the interpretation of the audience in the square and use this medium places to meet the needs of the case, and how it is built ritualized spread. Text revolves around two questions:First, square audiences used to meet this demand with media sites. Striving to render audience characteristics, bookstore audience usage behavior, using motives, selection criteria, preference between using function, in-depth analysis of consumer demand to meet the audience obtained. Second, how the bookstore together with the audience spread ritualized Construction. Fangsuo spread ritualized Construction elements and rendering process, it to explore the spread ritual of its relationship with the audience demand. Which will help our relationship more profound understanding cultural experience during use and satisfaction, brand communication and audience psychology.This study is divided into four parts, the first part is an introduction, mainly introduces the background research, purpose and significance of the study, current research and theoretical basis and research design and research hypotheses. The second part is the square of the consumer audience to meet the demand situation feedback, questionnaire data on population characteristics, usage behavior, selection criteria analysis, use motivation, meeting the needs of these areas descriptive analysis, interpretation of the Fangsuo as media spaces, it uses and gratifications audience feedback. The third part is the research hypothesis testing, using the assumption that between motivation and selection criteria, there is a relationship between the use of selection criteria and the bookstore, assuming verified. The fourth part is based on the use of demand of the audience feedback, the spread ritual of Theory Perspective, ritualized propagation analysis of the Fangsuo together with the audience construct and explore ritualized communication and contact between the needs of the audience.