On Official Micro-blog Of Archival Institutions

As one of the outstanding platforms and ways on the use of the new media, micro-blog had profound effects with its peculiar characteristics. Micro-blog triggered a boom of information dissemination, and become a platform for information sharing, thinking interacting and communication between the public. This paper based on the sina micro-blog and chose the official micro-blog of archival institutions as the research object, analyzed from six parts. The first part is introduction, then study the opening time, release quantity, number of fans, original rate, influences and so on for each kind of archival institutions. Official micro-blog of archival institutions have problems in ambiguous of thinking, lack of management, lack of content, low original rate, singleness of transmission modes, weakness of publicity awareness etc and puts forward suggestions for the development of the official micro-blog of archival institutions likewise change the idea, enhance management, deepen content, enrich modes of transmission, strengthen interaction to strengthen construction and promote the official micro-blog influence.The first chapter of the paper is introduction, including research purpose and meanings, the domestic and overseas present research situation, main content of the paper, research methods and train of thought and the innovation of the paper.The second part introduces official micro-blog general situations. It divided into seven sections. The first section is general situation, analyze from categories and regional distribution respectively. Next research the opening time.release time from the first to the end micro-blog, quantity, fans number, daily quantity, daily transmit quantity and the original rate with Professional and Comprehensive archives and University Archives, pointed out the significance finally.The third chapter discussed the spread influence. It introduced its transmission mode firstly, then through the date and the distribution time, information sources and contents and transmission mode to research how it influence the spread of official micro-blog of archival institutions.The fourth part summarized issues of the official micro-blog of archival institutions, analyzed a series of problems one by one that ambiguous thinking of official micro-blog, weak sense, lack of management, lack of content, the low original rate, singleness mode of transmission, weakness of publicity awareness, etc.The fifth puts forward suggestions for the development of the official micro-blog of archival institutions, we should change the idea, enhance management, deepen content, enrich modes of transmission, strengthen interaction to strengthen construction to promote the influence of official micro-blog.The sixth part is a summary. It summarized the research achievements of official micro-blog of archival institutions, and had a expectation on the exploration of new media, analyzed its difference and contact with government affairs WeChat. Finally look forward to providing guidance and reference to the development and operations of official micro-blog of archival institutions.