The Research Of Wechat About The Approval, The Usage And The Reliance Condition About Rural Residents

In recent years, WeChat as a new type of media has changed the way of information communication, this changes means the way of acquire information and communicate information. With this big background, In countryside, transmission of information is relatively difficult, and the farmer is one of the information access relatively occlusion groups, the differences with other social groups, farmers is for the use of the same media form is bound to exist. So it is necessary to use scientific and systematic methods to analyze farmers in WeChat recognition, usage and dependence, it’s also has the extremely important significance.On the basis of combing the literature, this paper use the method of documents and materials and the methods of questionnaire investigation, take the rural areas farmers in Chengde city, Hebei province for example, to analyze the way of rural residents of recognition, usage and dependence about the new media WeChat.On the statistics and analysis, the study found that farmers use WeChat late, but has the high rate of the recognition and utilization. Farmers tend to use real personal information, at the same time of establishing acquaintances social expand the circle of interpersonal relationships. At the same time, along with the promotion and popularization of the WeChat, the way of acquire and communicate of farmers from traditional media to new media. The new media has the advantage of more faster and more convenient, the way of farmers’access to information become more personalized and diversified. In addition, with its powerful function become a new platform of the realization, the life of the farmers get rich.Throughout the study, found that there are difference between farmers groups and youth groups, college students’group in the mode of using WeChat, but do not have particularity.Through the study of this article, to understand farmers how to use WeChat, and find out the differences of other social groups, in order to use this new type of media serve farmers better.